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The World or Me

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When I see frightening stories on the news or have experiences too close to home, I wonder "Is it just me, or is the world getting worse". When we experience a situation, time passes and we think we have moved on. Then, something will trigger a response in us that is uncomfortable. I try not to watch the news on television because the daily reports of shootings make me nervous. I read the newspaper and do better with the written word. I have empathy for school children. These days, their safety can be uncertain. Teachers and staff remain dedicated. We deal with crisis when we have to but need to carry on our lives. I've learned we don't have control but can make wise choices, learn to do things better and make the most of each day. I can't change my personality but am making a conscious effort to choose my spoken words. I don't mean just swearing but making the words count. What if the words we spoke to a person, prevented them from hurting themselves or ot...

The Purpose of Art

What is the purpose of art? By the by, it should be relevant to ask why we need it and what does it stand for? Well, just try to think it from your point of view. What do you do when you see an artistic creation? At first you get attracted- then pleased, and finally try to understand and perceive the meaning of it. Then what you do? Try to stretch your imagination to get a full meaning of it. Ok. So you can say the purpose of art is to give pleasure. When you try to get the meaning of it- art is playing the role of a communicator and lastly help you to refresh your mind when you stretch your imagination to understand the full meaning of it. Then try to think it from an artist's perspective. To him the purpose of art is expression. Again expression means sending of ideas. Artist is born in society and nurtured by it. So it is quite natural for him that he would be a part and parcel of the society. Therefore, the idea and the panorama of his contemporary society might be captured th...

How to Successfully Market Green Products - The Green Value Test

Joel Makover published recently an interesting analysis of the different types of green consumers according with their purchasing behavior, lifestyle, demographics, psychographics, date of birth or just where they live (I made up the last two!). The Makover categorization reads like the four stages of a new relationship: Committed, Conflicted, Confused and Cynical. His simplified categorization into four groups is interesting and easier to understand from an intuitive standpoint than the segmentation from the Natural marketing Institute Naturalites or The Roper Organization Grousers. At EverQuest Design we looked at these simplified categories with demographics and psychographics attributes to identify market potential and how they could be reached. We have applied this methodology with clients such as Cirque du Soleil to define target markets for green or recycled products (bags and accessories) they wished to develop, launch and market. First and foremost marketers should be made aw...

The Importance of Technology and Technology News in Day to Day Life

21st century is a century of technological advancements. One cannot think to live without technology in this era. From children to youngsters and from old men to everyone; we are using technology in one way or another. Whether it is about turning on your room's light or moving from one place to another, we are using technology. People living anywhere on earth are using it for their comfort and ease. Apart from the aspect of comfort, one cannot ignore the fact that technology has also increased the performance of daily activities too. Now you can travel faster and reach your destination in a very short span of time. The same technology is used to treat diseases that were not curable few decades back. Students use it to have the latest information, business corporates use it to make lives better; thus, this is a world of technological advancements and one cannot ignore them in anyway. In this era, when we are so much dependent on technology, it is important to add here that we also ...

Enjoy Some Humour With Funny Fridge Magnets

Funny Fridge Magnets are another category which adds onto the wide range of kitchen accessories. All kinds of fridge magnets are known to bring in brightness and cheer to all kitchens. These little items of different styles and design when on the refrigerator look attractive and adds colour into the kitchen. Now, they not only offer colour and cheer into the kitchen but humour as well, with the introduction of Funny Fridge Magnets. Humour comes in different ways; when selecting these magnets, consumers should choose rightly. Humourous magnets can include adult content too, and these should be carefully selected as they would be viewed by children. It is best that magnets with "innocent-humour" are chosen for homes which children live in or visit. Most of the humour on magnets comes with sayings that are printed on them. However, there are some that include funny pictures too, but the most popular are the magnets which have humourous sayings. These humourous magnets can be ca...